LinkedIn Jobs:

How to Use LinkedIn to Find a Job

Think LinkedIn is just an online resume or another job board? Many do and they are missing the real potential of LinkedIn Jobs.

Are you frustrated about sending an endless stream of online job applications and never hearing back? If you are depending on job boards to fuel your job search are a playing a losing game.

There are a lot of opinions on careers on the internet and it is hard to know who to listen to. Unless you have worked with a professional in the past five years, it’s likely the job search advice you’re listening to is out of date, or just plain wrong.

There is a disconnect between how employers want to hire and how job seekers have been taught to look for work!

How Employers Want to Hire for Jobs

  • 1. Internal Hires

    Trust is high. Costs are low.
    Effort is low.

  • 2. Networking

    Trust is high. Costs are low.
    Effort is low.

  • 3. Headhunters

    Trust is moderate. Cost is high.
    Effort is moderate.

  • 4. Job Postings

    Trust is low. Cost is high.
    Effort is high.

How Job Seekers Have Been Taught to Look for Jobs

  • 1. Job Posts

    Competition is high. Feedback is low.

  • 2. Recruiters

    Competition is high. Feedback is moderate.

  • 3. Internal Hires

    Competition is low. Feedback is high.

  • 4. Networking

    Competition is low. Feedback is high.

Clearly there is a disconnect between employers and job seekers...

What went wrong with career advice?

  • Bad or Biased Advice

    The best thing about the internet is all the free information. The worst thing about the internet is all the free information. With so much conflicting advice, how do you know which advice to follow?


    Google “Find a Job in…” and it will usually bring up hits for online job boards, like Indeed and Monster. It benefits job sites to publish how-to articles telling you to use online job boards. Just because it is on the internet, doesn’t mean it’s true…
  • Overwhelmed Employers

    The ease of online applications allow job seekers to apply for more roles, resulting in 100’s of applications for employers. With job hopping on the rise, employers are also struggling to establish trust with potential employees.


    To avoid the overwhelm, employers have reverted to tapping their network to find trusted candidates, with less hassle.
  • You Can’t Win It Alone

    Ask any successful person and they will tell you they didn’t make it alone. An influential network of peers, mentors and hiring managers will have more impact on your career than launching 100’s of online applications off into the black hole.


    After listening to bad advice for much of my career, I began building and leveraging my network and things began to change. I can give you a blueprint of how to use LinkedIn to do this, but there is a catch...you have to be willing to put in the work.

How to find jobs on LinkedIn and access the hidden job market

Terms like "accessing the hidden job market" and networking are thrown around in a lot of career advice but do you know what they really mean?

What is the Hidden Job Market?

Simply put, these are jobs that aren’t advertised publicly. These include internal postings, referrals, headhunter-sourced jobs, and jobs that are created specifically for top talent.

What is Networking?

Networking is building relationships based on common interests and mutual benefit. When you can combine adding value with a network that can connect you to opportunities, things will change.

LinkedIn is the World’s largest collection of professionals (500M). The people who can influence your career are there. You just need to learn how to reach them.

How to use LinkedIn for your Job Search

Do you know someone who always seems to get handed opportunities? Are they always in the right place at the right time? Those “naturals” that instinctively know how to network?

Well, you don’t need to be a “natural” or a pushy salesperson to network. I wasn’t a natural but I worked at it for years to understand how “naturals” networked to move their careers forward.

Then I built a blueprint to use LinkedIn to do it:

1. Build a Network for Your Career: Find, reach and build relationships with influencers

2. Professional Branding: What hiring managers and recruiters want from you

How do you want to build your LinkedIn job search?

(Click on the option that suits your needs or learning style)