LinkedIn for Jobs

LinkedIn - You don't have to do it alone

Are you frustrated about sending an endless stream of online job applications and never hearing back? If you are depending on job boards or LinkedIn job posts to fuel your job search, you are a playing a losing game.

There are a lot of opinions on careers on the internet and it is hard to know who to listen to. Unless you have worked with a professional in the past five years, it’s likely the job search advice you’re listening to is out of date, or just plain wrong.

How Employers Want to Hire for Jobs

  • 1. Internal Hires

    Trust is high. Costs are low.
    Effort is low.

  • 2. Networking

    Trust is high. Costs are low.
    Effort is low.

  • 3. Headhunters

    Trust is moderate. Cost is high.
    Effort is moderate.

  • 4. Job Postings

    Trust is low. Cost is high.
    Effort is high.

How Job Seekers Have Been Taught to Look for Jobs

  • 1. Job Posts

    Competition is high. Feedback is low.

  • 2. Recruiters

    Competition is high. Feedback is moderate.

  • 3. Internal Hires

    Competition is low. Feedback is high.

  • 4. Networking

    Competition is low. Feedback is high.

Clearly there is a disconnect between employers and job seekers...

What Went Wrong With Career Advice?

  • Bad Advice

    The best thing about the internet is all the free information. The worst thing about the internet is all the free information. With so much conflicting advice, how do you know which advice to follow?


    Google “Find a Job in…” and it will usually bring up hits for online job boards, like Indeed and Monster. It benefits job sites to publish how-to articles telling you to use online job boards. Their huge SEO rankings ensure these results are at the top of a job search queries.
  • Overwhelmed Employers

    The ease of online applications allow job seekers to apply for more roles, resulting in 100’s of applications for employers. To avoid the overwhelm, employers have reverted to tapping their network to find trusted candidates, with less hassle.
  • You Don't Have To Do It Alone

    Ask any successful person and they will tell you they didn’t make it alone. An influential network of peers, mentors and hiring managers will have more impact on your career than launching 100’s of online applications off into the black hole.


    After listening to bad advice for much of my career, I began building and leveraging my network and things began to change. I can give you a blueprint of how to use LinkedIn to do this, but there is a catch...you have to be willing to put in the work.

What is LinkedIn?

  • What LinkedIn is not:

    LinkedIn is not an online resume
    LinkedIn is not an online job board

  • What LinkedIn is:

    It is the largest listing (450M+) of professionals who can impact your career
    It is your blueprint to access the hidden job market

"Facebook is for who you already know. LinkedIn is for who you should know..."

How to find jobs on LinkedIn and the hidden job market

Terms like accessing the hidden job market and networking are thrown around in a lot of career advice but do you know what they really mean?

What is the Hidden Job Market?

Simply put, these are jobs that aren’t advertised publicly. These include internal postings, referrals, headhunter-sourced jobs, and jobs that are created specifically for top talent.

What is Networking?

Networking is building relationships based on common interests and mutual benefit. The Golden Rule of Networking: Look to give value before asking for it.

How to use LinkedIn for your Job Search

Do you know someone who always seems to get handed opportunities? Are they always in the right place at the right time? Those “naturals” that instinctively know how to network?

Well, you don’t need to be a “natural” or a salesperson to network. I wasn’t a natural but I worked at it for years to understand how “naturals” networked to move their careers forward.

Then I built a blueprint to use LinkedIn to do it:

1. Build a Network for Your Career: Find, reach and build relationships with influencers

2. Professional Branding: What hiring managers and recruiters want from you

How do you want to build your LinkedIn job search?

(Click on the option that suits your needs or learning style)