LinkedIn in 20 Minutes a Week — the Coffee Formula

Updated September 16, 2016.

A common objection people have to using LinkedIn regularly are the demands we all have on our time these days. I agree.

Used haphazardly or without a purpose LinkedIn can be as big a time suck as Facebook (although you will likely end up smarter with a LinkedIn addiction).

I remember using LinkedIn with no real purpose in mind and coming away an hour later with no sense that I had achieved anything. Today, I help clients build a strategy that involves using LinkedIn for 15 minutes a day, four times a week. That is the time it should take to have that first coffee of the work day.

What’s your goal?

The time you need to spend on LinkedIn will vary depending on your goal. If you want to expand your network or look for new opportunities then this coffee formula can work for you.

If you are a salesperson wishing to find prospects or an aspiring LinkedIn Influencer looking to conquer the LinkedIn Publishing platform, we’re going to need a bigger cup! It’s still manageable though.

Have a plan with objectives

A basic plan could include be growing your network by adding one Connection a day for 100 days, building authority by engaging your network with valuable content, monitoring job movement in the hidden job market or many more.

These objectives don’t have to take a large time investment if you can leverage the power of batching tasks and of automation.

LinkedIn in 20 Minutes a Week

  1. Check InMail for any urgent messages or ones that can be replied to in a minute or less. If it is more involved than one minute, it needs to be deferred as a separate action outside of your routine.

LinkedIn In 20 Minutes A Week
2. Check your notifications for anything you need to act on or know. You may have new interactions on an article that require a reply or present an opportunity to interact with someone’s network. There may be an alert for a new article published that you want to read (see No. 6)

3. Respond to any connection requests.

4. Check for milestones in Ways to keep in touch that offer an opportunity for you to re-engage with members of your network. You can simply Like the milestone or send a message to your connection.

5. Check Who’s viewed your profile and connect with people who are in your target audience or may be able to bring value to your network (and vice versa). As always, make sure you go to the effort to personalize your connection request. One way to automate and speed up this process is to save a number of connection request templates into a Text Expander (great time saver, Google it).

6. Scan your newsfeed for useful articles, links and resources that you can share with your network. If you see something you need to comment on or share immediately, do so. If it isn’t urgent, the power of automation and batching is key here again.

I use a tool called Pocket to save stories directly from my browser, tag them with categories and then go through the articles/resources once a week and choose which ones I will share with my network.

Next, I use a social media scheduling tool called Buffer to schedule a week’s worth of social media updates at the optimal time for each social media I post to.

Using Buffer on LinkedIn

Brew, Log In, Engage

I think you will find that if you can be time-and-effort-effective with the strategies above, you will stop seeing LinkedIn as a time suck and see it as a strategic, valuable resource. You may find that 20 minutes a week is not enough and you may want to check your newsfeed and notifications on a daily basis. This is what I do, just remember to stick to a routine, or you may tumble down the rabbit hole and lose half your morning to LinkedIn.

If you have any questions on how to apply this to your unique goals, feel free to reach out to me at or connect with me.

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