Business owners have never had more choice in lead generation. We have never had more demands on our time and money. It is overwhelming.
Here’s the good news: you don’t have to be on every social media platform or advertising channel. The simple rule: go where your audience is!
If you are in a B2B or professional services industry, then your audience is on LinkedIn. With more than 450M users freely sharing their professional information, LinkedIn has created the World’s largest organizational chart for you to find the decision makers in your audience.