Why I Became a LinkedIn Expert
When I moved to Calgary (Canada) from Australia a decade ago I had no idea how to network for jobs or what LinkedIn was. Not surprisingly, my career suffered.
Calgary was a “Who you know” city and I made every mistake in the job search book. I accepted bad advice from internet “experts” and ploughed all my efforts into the online job application system. As my career stagnated and my frustration grew, I realized there must be a better way and began to learn about the hidden job market, networking and LinkedIn.
As an introvert, networking was the last thing I wanted to do because I thought it was about asking for favours or taking from people (and talking to strangers!). The tipping point came when I learned (through people in my network) that networking was about giving value first and I began to crack open the hidden job market and land job interviews.
Enter LinkedIn and I began to see the full potential of strategic networking. I learned everything I could about LinkedIn until the point where people in Calgary started offering to pay me to be their LinkedIn business coach. It was then I decided I wanted to help people who were stuck in their career or business, and learn from my mistakes (rather than making them).
Before you ask how to become a LinkedIn expert there is a more important question: Should I even be on LinkedIn?
LinkedIn isn’t for everyone, but luckily there is a simple test. Is your audience on LinkedIn?
With this in mind, I created the LinkedIn Scorecard. It’s a five-minute process that will tell you whether you should be on LinkedIn, and if so, where you stand right now (are you helping or hurting your access to opportunities?). Try it now by clicking the image.
Got a specific question about LinkedIn for me? Use the Contact button below and let’s have a conversation.