Why I Became a LinkedIn Expert
When I moved to Calgary (Canada) from Australia a decade ago I had no idea how to network for jobs or what LinkedIn was. Not surprisingly, my career suffered.
Calgary was a “Who you know” city and I made every mistake in the job search book. I accepted bad advice from internet “experts” and ploughed all my efforts into the online job application system. As my career stagnated and my frustration grew, I realized there must be a better way and began to learn about the hidden job market, networking and LinkedIn.
As an introvert, networking was the last thing I wanted to do because I thought it was about asking for favours or taking from people (and talking to strangers!). The tipping point came when I learned (through people in my network) that networking was about giving value first and I began to crack open the hidden job market and land job interviews.
Enter LinkedIn and I began to see the full potential of strategic networking. I learned everything I could about LinkedIn until the point where people in Calgary started offering to pay me to be their LinkedIn business coach. It was then I decided I wanted to help people who were stuck in their career or business, and learn from my mistakes (rather than making them).